Business Coaching Delivers Improved Performance and Has the Numbers to Prove It

Business coaching is all about improving performance in real time. Unlike the traditional training and development in business, coaching is a proven strategy to increase business results. No wonder this exploding industry has estimated annual expenditures over $1 billion.

Here are some of the few numbers (Source: Manchester Survey):

• 570% return on investment for 100 coached professionals
• 53% productivity improvement
• 48% quality improvement
• 77% work relationships

A 2001 survey conducted by Metrix Global in 2001 supports these numbers. This survey indicated that coaching generated a 529% return on investment.

These numbers have resulted in the projected growth rate of 40% for the coaching industry. Increases in franchises such as The Growth Coach from 6 in 2003 to 131 in 2006 support these projections. The Australian Institute of Management revealed that coaches are hired by 70% of its member companies.

If business coaching or executive coaching sounds like a good strategy for you to increase business performance, then what criteria should you consider in hiring an executive coach?

First, look to the numbers. If the business coach can provide clients who will share with you specific measurable results, such as a 10-fold investment, then this is a positive step toward making a decision.

Second, look for a money back guarantee. Some business coaches have proven track records that deliver measurable results and are willing to offer a money back guarantee.

Third, look for opportunity to test out the coaches expertise without charge. Many coaches will provide a free hour of coaching to determine if the relationship between the coach and the "coachee" will work.

Fourth, ask about a proven performance process. Coaching secures results because performance is improved. With many franchises and certifying institutions being quite young, they may lack a proven performance history. A proven process should be able to be used no matter the size of the organization or the industry.

Fifth, see if the coach offers corporate coaching. Corporate coaching unites traditional training and development with private, executive one on one coaching to reinforce the learning and provide opportunities for additional feedback and growth.

If you want to increase your business results through this proven strategy, then make sure it is part of your strategic plan. With the right, results driven business coach you will have experience an absolutely incredible business year.